Virtual Assistance refers to the use of technology, such as AI, chatbots, or human representatives, to provide customer support and service through digital channels such as websites, mobile apps, and messaging platforms. The goal of virtual assistance is to enhance the customer experience by providing quick, efficient, and personalized support without the need for customers to visit a physical location or call a traditional call center. The purpose of virtual assistance is to improve the overall customer experience by making it more convenient, accessible, and efficient.