Sugar CRM
SugarCRM is a software company based in Silicon Valley. It produces the on-premises and cloud-based web application Sugar, a customer relationship management system. SugarCRM’s functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.
SugarCRM is a cloud-based application for handling sales automation, marketing automation, account management and customer relationship management needs for small businesses. It allows you to connect with your customers via web interfaces and mobile apps that allow for greater insight into their behavior, generate more leads and convert them into sales.
The company operates a number of websites, including its commercial website Sugarcrm.com and Sugar Outfitters (for third-party extensions), and an online user forum called SugarClub.
In February 2014, in a blog post that provoked a strong reaction from the development community, SugarCRM announced that they would no longer be releasing new open-source versions of their Community Edition application; from now on this would be a bug-fix-only application.
What is SugarCRM used for?
SugarCRM is a cloud-based application for handling sales automation, marketing automation, account management and customer relationship management needs.
Why Choose SugarCRM for Your Business?
Affordability – SugarCRM has somehow managed to pull off the ‘more for less’ value proposition in the CRM industry. Although SugarCRM no longer offers its free Sugar Community Edition, the pricing of SugarCRM is still relatively competitive. With all the core CRM capabilities that have no associated hidden fees or complex price structures, Sugar is an affordable CRM solution you can blindly trust.
Easy To Use: With a simple user interface that is easy to navigate, your employees will not find it difficult to use Sugar at all. Sugar is known to have a high user adoption rate, a must-have feature as it is ultimately the end users who determine the success or failure of a CRM implementation.
Customization: Customization is the key to success. SugarCRM lets you use the tools and modules of your choice to create an enterprise-level CRM system that meets your business needs. The customization option allows you to create customized solutions for all aspects of customer interaction and data management, from marketing automation to sales & marketing efforts.
Integration: Connect your SugarCRM with all the departments of your organization through third-party applications/plugins. This allows you to virtually connect with any software that you desire, be it marketing automation, sales automation, social media, payment gateways, data analytics and so on.
Reporting: SugarCRM is extremely competent in comparison to other CRM software when it comes to handling large amounts of data. The reporting features of Sugar allow you to gather data from various modules and create reports that are then useful for your analytics. In addition to the four basic reports, Sugar lets you create advanced reports that present more complex data in a way that’s easy to understand and use.
Deployment: Once SugarCRM is modified according to the customer’s business needs, it can be hosted on the platform of their choice. One of the most distinctive features of SugarCRM is the deployment options it offers. SugarCRM supports four deployment methods; Private Cloud, Public Cloud,On-Demand and On-Premise.