What is SAP Marketing Cloud?
SAP stands for Systems, Application and Products. The acronym describes the process that SAP allows marketing departments to use, going from systems and processes to then sell more products.
SAP Marketing Cloud solutions give you a deeper understanding of your customers and help you create a single, unified customer view as well as custom omnichannel experiences. They enable marketers to find interests, discover sentiments, and identify customer behavior across the customer journey.
Why SAP Marketing Cloud?
SAP Marketing Cloud solutions give you a deeper understanding of your customers and help you create a single, unified customer view as well as custom omnichannel experiences. They enable marketers to find interests, discover sentiments, and identify customer behavior across the customer journey.
Capabilities of SAP Marketing Cloud
- Forecast customer behavior with embedded predictive analytics and artificial intelligence
- Managing campaigns via e-mail, SMS, social media channels, Facebook Ads and Google Ads
- Creating advanced reports and simple summaries with different levels of detail
- Access to a filters system to facilitate the presentation of data in specific dimensions
- Building customer profiles using data from multiple sources, including social media
- Establishing a set of rules to assess the lead’s priority and its readiness to monetize
Benefits of Using SAP Marketing Cloud
1. Increase in average order value (AOV)
The customers interviewed and surveyed for this study noted a 5% increase in the AOV of sales from their investment in the SAP Marketing Cloud solution, driven mainly by improved campaign management, social media use, and website optimization.
2. Reduce platform integration costs
The interviewed organizations also noted that a key benefit of the SAP Marketing Cloud is that it allowed them to consolidate their many, disparate marketing systems (and associated integration costs) into a single platform. This proved that SAP Marketing Cloud can help a composite organization reduce costs by 40% from consolidating disparate marketing systems, lower integration costs, and reach 306% ROI over a 3-year period.
3. Increase conversion rates and incremental value
An end-to-end digital document management solution called Adobe Experience Manager (AEM) Forms enables you to simply design manageable and responsive forms that you can then share with your clients to easily fill out and e-sign, making the entire process efficient, automated, and paperless.