Salesforce Social Studio

Salesforce Social Studio is a social media management and marketing software that allows businesses to manage measure, and optimize their social media presence. It’s part of the Salesforce Marketing Cloud and it’s designed to help businesses to engage with their customers and prospects on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and more.

Social Studio provides a set of tools to manage and monitor social media conversations, track brand mentions, and engage with customers across multiple social media platforms. The platform allows businesses to create and schedule social media posts, track the performance of their campaigns, and measure the impact of their social media efforts.

It offers features such as social listening, which allows businesses to monitor keywords, hashtags, and mentions across social media platforms, and social engagement, which allows businesses to respond to customer inquiries and messages on social media platforms. Additionally, Social Studio provides analytics and reporting tools to help businesses understand the effectiveness of their social media campaigns and make data-driven decisions

In summary, Salesforce Social Studio is a social media management and marketing software that allows businesses to manage measure, and optimize their social media presence, across multiple platforms. It offers features such as social listening, social engagement, analytics, and reporting, and allows businesses to better understand the effectiveness of their social media efforts.