Quantitative Approach

This is an approach to measuring experiences by observing signs and phenomena via numerical data, usually through statistics, mathematics, and computations. 

This approach focuses on gathering and analyzing numerical data through surveys, online analytics, and other data-driven methods. This approach provides a more objective view of customer experience and allows for the measurement and comparison of customer feedback. It is particularly useful for detecting trends and patterns and for making data-driven decisions.

Both- qualitative and quantitative approaches complement each other and provide a comprehensive understanding of the customer experience. By combining qualitative and quantitative data, organizations can gain a deeper understanding of customer behavior and use this information to improve their customer experience.