E-Commerce Services
E-commerce is the exchange of goods and services as well as the sending of money and data through an electronic network, most commonly the internet. These business dealings can be either B2B (business-to-business), B2C (business-to-consumer), consumer-to-consumer, or consumer-to-business.
Most commonly used terms in E-commerce:
1.Dropshipping
It’s basically a means to sell products without handling inventory, labelling, or even shipping. Orders are filled & dispatched by your drop shipping service, and the merchant only needs to show the products on the storefront.
2.White Label
White label goods are marketed and sold by merchants under their own trademark, although they are actually made by a different company. When a manufacturer chooses to use a customer’s or marketer’s branding over its own, the practice is known as white labelling. The finished product has the appearance that it was made by the buyer.
The benefit is that multiple businesses can handle the full process of developing and marketing a product. Depending on each company’s experience and preferences, one company may focus on creating the product, another on marketing it, and a third on selling it. White label branding offers businesses time, effort, and financial savings in terms of production and marketing costs.
3.Product Detail Page (PDP)
A product page, sometimes referred to as a product details page, is a page that contains all the necessary information a customer has to be aware of before completing a purchase. This usually comprises a summary of the product (including name or brand, cost, and features), product images, ideas for related products, social proof, and a clear call to action.
4.Social Proof
The concept of social proof is founded on the idea that people would imitate the behaviour of others by observing them and being influenced by it. The possibility that a person will do or say the same thing increases with the number of those who are doing or speaking it.
Reviews and ratings, as well as user-generated content, can serve as social proof (which signifies an appreciation of a brand or its products).
5.Call to action (CTA)
A marketing message or line of copy that urges the user to do a certain action right away is known as a call-to-action. An example of a CTA on an e-commerce product page might be
“purchase now” or “add to cart.” The CTAs that elicit a sense of urgency in the consumer are frequently the most successful.
6.Product Listing Page (PLP)
Multiple goods from the same category are listed on a product listings page, also called a category page. This might be “women’s tops” or “jeans” on fashion e-commerce websites, for instance. Filters are frequently present on these sites, allowing users to focus on particular product qualities like “size 10” or “black.”
7.Product Information Management (PIM)
For an online business, a PIM , or product information management tool, serves as a central repository for product information. A “single source of truth,” or centralized storage of product information, guarantees that customers, e-commerce teams, and suppliers have access to consistent product information.
8.Abandoned Cart
When a customer adds an item to their shopping cart but then navigates away from the store without finishing their transaction.
9.Shopping Cart
When a user or consumer adds various things to their basket or cart during a shopping, the terms cart or basket are frequently used. Whenever you visit any store physically you first take a cart or basket. You gradually add products that you want to buy and keep them in your cart as you move around. The experience is the same when you shop online. You keep adding items that you wish to buy to your shopping basket.
10.Upselling
Upselling is the activity of urging a customer to upgrade to a more expensive product or think about adding more items to their original order. Upselling is a popular sales strategy used to raise the typical customer order amount and increase business profits.
11.Omnichannel
When it comes to sales, omnichannel retail (also known as omnichannel commerce) focuses on offering a smooth consumer experience regardless of whether the customer is purchasing online via a mobile device, a laptop, or in a physical store.