Adobe Marketing Cloud

Infosys Ltd.: Infosys Ltd. uses Adobe Marketing Cloud (AMC) to enhance its digital marketing practices and deliver customer-centric advantages. They enrich the customer’s digital experience through high-quality content creation and focused Digital Marketing. This includes offering a rich user experience and interface designing and utilizing the power of digital asset management (DAM).

AMC features allow Infosys to create a unified and engaging experience across all channels, which helps in building trust and enduring relationships with customers. Infosys leverages AMC to provide a personalized experience that drives new revenue options anytime and on any channel.

Infosys has built successful case studies that leverage AMC. For instance, a Global Life Sciences Major set up and ran a Private Cloud to host a Centralized Digital Marketing platform with AMC-based solutions like AEM, Analytics, and Campaigns to cut cycle time by up to 30%.

As Adobe’s long-term Partner, Infosys can align with Adobe Marketing Cloud to drive sales efficiency and increase brand loyalty. In summary, Infosys leverages the power of technologies in the Adobe Marketing Cloud and its deep solution-focused practices in social, content, mobility, and analytics to deliver marketing and customer-centric advantages.

The North Face: The North Face, a retailer of outdoor products, has been using data insights to make its marketing more relevant. One of the key changes they made was to their customer loyalty program, VIPeak. Instead of rewarding customers based on the amount of money they spent, The North Face started rewarding points based on how often customers participated in events organized by the brand.

In addition to this, The North Face started finding correlations within transactional data. For instance, if a customer bought products A and B, they would try to predict if these customers were likely to buy product C.

Sarah Kleinman, the Vice President of Digital Experience at The North Face, has emphasized the importance of understanding the customers and creating experiences for them. She believes that the success of a brand’s ecosystem is determined by the connectivity of its tools.

Nissan: Nissan uses Adobe Marketing Cloud to build long-term, trusted relationships with customers. They do this by improving their understanding of customers through the analysis of online behavior patterns and building customer profiles. This allows Nissan to create custom digital experiences and marketing messages that appeal to the specific needs of different customers.

Nissan also uses Adobe Marketing Cloud to develop a greater understanding of the sales funnel and to identify what content encourages sales. They use Adobe Analytics to analyze this content and its impact on vehicle sales. This has led to increased conversion rates with optimized content, delivered through Adobe Target and Adobe Campaign. These tools allow Nissan to deliver personalized and targeted communications to each customer through a range of digital channels.

In addition, Nissan has deployed Adobe Marketing Cloud globally as a unified digital marketing platform for the Renault-Nissan Alliance. This helps the company deliver an integrated customer experience and a consistent image across its multiple brands. Nissan also aims to optimize cost efficiency through data analytics and asset management while sustaining their brand image.

By leveraging Adobe Marketing Cloud, Nissan has successfully launched a new platform that encompasses four brands across three organizations in major growth markets including South Africa and India.

Hostelworld: Hostelworld, a leading booking platform for hostels, has been leveraging Adobe Experience Cloud to transform the hostel experience with digital marketing. Their primary aim is to engage a niche audience across global markets and build a brand that delivers personalized customer journeys to next-generation travelers. They also strive to develop a social experience and community for travelers.

One of the key tools they use is Adobe Analytics, which provides detailed insight into how customers use its websites and apps. Through real-time metrics, Hostelworld’s marketing team can learn where customers are coming from and where they’re traveling to, what types of information they’re looking at, and how they’re moving through the marketing funnel.

After starting with Adobe Analytics, the company expanded into Adobe Advertising Cloud for search optimization and Adobe Marketing Cloud with Adobe Campaign for cross-channel campaign management. As a result of using Adobe Experience Cloud, Hostelworld has seen a 500% higher engagement across websites and social platforms, a 20% reduction in cost per booking, and increased marketing productivity with automation. This demonstrates the power of Adobe’s suite of tools in driving effective digital marketing strategies.

Garmin: Garmin, a well-known company for GPS navigation and wearable technology, leverages Adobe Marketing Cloud to enhance its digital marketing strategies. They needed a better approach to their Adobe Experience Manager Assets (DAM) architecture, so they implemented a new AEM author instance to handle assets.

To make their Adobe Campaign workflows more effective, they used Adobe Campaign, a part of Adobe Marketing Cloud. This increased their campaign productivity and delivered a compelling customer experience.

One of the significant benefits was cost-saving. Garmin reduced its Adobe licensing spend, saving over $100,000 in unleveraged or duplicate licenses.

When it came to its marketing strategy in China, Garmin pursued a differentiated approach around social media and in-app messaging with the help of Adobe Marketing Cloud.

Before using Adobe Marketing Cloud, Garmin was not using any dynamic features. With the help of Avionos, they started using dynamic features which saved them an additional $100K in licensing fees.

Adobe Marketing Cloud also helps Garmin conduct A/B testing to discover which creative asset leads to conversion. It provides real-time digital analytics as well.

In essence, Garmin uses Adobe Marketing Cloud to manage digital assets, optimize campaign workflows, save costs, and implement effective marketing strategies, particularly in China.

Telegraph Media Group: Telegraph Media Group uses Adobe Marketing Cloud, specifically Adobe Experience Cloud, to deliver personalized news experiences to its readers. They feed audience information from Adobe Audience Manager into Adobe Target, which allows them to target digital offers and experiences to create a one-on-one engagement with readers. This results in more personalized experiences and higher levels of engagement with businesses.

Adobe Experience Manager plays an important role in their content creation and publication workflow. It enables journalists to publish once and then automatically deliver their stories at scale with consistency across all channels. The use of Adobe Experience Cloud has led to an increase in daily acquisitions for registrations, leading to higher revenue and a better understanding of customers. The Telegraph currently has a goal of 10 million active and engaged registered users.

Adobe Marketing Cloud gives them the tools that help them embrace a diverse digital presence and continue their role as news leaders. In summary, Adobe Marketing Cloud enables Telegraph Media Group to deliver personalized, high-quality news to millions of readers daily, across various digital channels.

UBS: UBS, a leading financial institution, leverages Adobe Marketing Cloud to optimize its marketing impact and improve employee communications. They use Adobe Experience Manager for creating and modifying web pages with ease, meeting their requirements for an intuitive user interface and scalability. This tool also provides the flexibility to display 10 different interfaces on UBS.com, depending on visitors’ locations and needs.

In addition, UBS uses Adobe Analytics to gain insights into users’ online activities and to test which versions or portions of its websites are most successful. Adobe Target is used by UBS to deliver more personalized experiences to its users. For centralized campaign management and email distribution, UBS uses Adobe Campaign.

The public website and corporate intranet of UBS are instrumental to the company’s success. The public website attracts new customers by showcasing UBS’s extensive products and services. On the other hand, the corporate intranet pushes out new information to employees and personalizes the content every employee sees based on their work location, roles, and titles. This approach helps improve the overall site experience and relevance.

London Heathrow Airport: London Heathrow Airport uses Adobe Experience Cloud, which includes Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Target, and Adobe Sensei, to engage customers with relevant, targeted offers. They collect customer data from various sources such as travel bookings, Wi-Fi logins, and purchases from airport retailers. Using Adobe’s tools, Heathrow can determine the best ways to connect with customers across channels. For example, they use machine learning to automatically personalize the home page. Heathrow promotes products and services before, during, and after travel. They engage customers with targeted offers, which has led to a 60% higher average spend per customer. The use of Adobe Experience Cloud has also improved email click-through rates while improving email open rates. This digital initiative aims to connect with passengers before, during, and after their time at the airport, providing a more integrated, end-to-end experience. The ultimate goal is to provide travelers with the absolute best airport service.

Renault: Renault UK, a national network of automotive dealerships in the United Kingdom, uses Adobe Marketing Cloud to create a more interactive customer experience. They leverage the dynamic media capabilities in Adobe Experience Manager to enhance the visual experience online with multiple views, color swatching, and zoom and hotspot functionality. They also create and deliver engaging video content using Adobe Experience Manager’s video capabilities.

In addition, they provide up-to-date brochure information by leveraging the electronic catalog capabilities of Adobe Experience Manager. The results of using Adobe Marketing Cloud have been significant for Renault. They have reduced costs and accelerated the publishing of timely content using in-house resources. They have created and managed a rich gallery of images supporting alternate product views and 360-degree views.

Furthermore, they have enhanced customer experiences by delivering high-impact online images and videos. They have streamlined the creation and delivery of detailed digital brochures to provide customers with easy access to current information. In summary, Adobe Marketing Cloud has empowered Renault to offer customers much more interactive, enjoyable ways to learn about their products.

Dior: Dior, a multinational luxury fashion house, leverages Adobe Marketing Cloud to manage its customer data. This data is collected from every touchpoint, both online and offline, providing Dior with a comprehensive view of its customers. Adobe Marketing Cloud offers end-to-end digital marketing solutions, which Dior uses to manage, personalize, optimize, and orchestrate cross-channel campaigns. This is particularly beneficial for Dior’s U.S. division, which has expanded its usage by managing and executing its own local-level campaigns.

In addition, Dior has constructed an audience framework using Adobe Marketing Cloud. This framework enables Dior to separately address key male and female audiences and target users with an affinity for high fashion and luxury goods. With its audience sorted, Dior has laid the groundwork for expanding its footprint over time with a content strategy that blends seasonal and evergreen messaging.

In essence, Dior uses Adobe Marketing Cloud to manage customer data, execute marketing campaigns, and construct an audience framework for targeted marketing. This digital strategy has enabled Dior to maintain its popularity and competitiveness in the rapidly evolving luxury fashion industry.

Microsoft: Microsoft and Adobe have formed a strategic partnership to help businesses embrace digital transformation and deliver personalized experiences through every phase of their customer relationships. Microsoft has made Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition. This provides customers with a powerful, comprehensive marketing service for Microsoft’s next generation of intelligent business applications.

In addition, Adobe has made Microsoft Azure its preferred cloud platform for the Adobe Marketing Cloud. Azure provides Adobe with a trusted, global cloud and a powerful data platform for intelligent services, including comprehensive machine learning and cognitive capabilities in Microsoft Cortana Intelligence Suite and SQL Server.

The two companies are also collaborating to create standardized data models for their marketing and business applications. These models leverage artificial intelligence, machine learning, and advanced analytics to enable businesses to create new data-driven sales and marketing capabilities.

With Microsoft setting the data foundation and Adobe providing a comprehensive marketing activation layer, organizations can transition from traditional batch marketing to real-time, precise, and timely event-based marketing. This partnership represents a significant milestone in the evolution of marketing technology, enabling businesses to deliver compelling, personalized customer experiences at scale.

Coca-Cola: Coca-Cola effectively uses Adobe’s suite of marketing tools to enhance its customer engagement and achieve real-time personalization. They use Adobe Experience Cloud for real-time customer data management, which is critical for engaging with billions of Coca-Cola consumers around the globe. This has enabled Coca-Cola to deliver personalized marketing, with a 40% open rate for personalized rewards emails and a 63% uplift in click-through rates.

They have also managed to bring together regional customer data platforms (CDP) from across the world to create a single view that delivers real-time insights into global customers. By standardizing on a central martech platform, Coca-Cola’s marketing teams can create custom campaigns for their region, collaborate, and build upon their global colleagues’ ideas to quickly roll out new campaigns, deliver deeper personalization, and increase engagement across all regions.

In addition to marketing, Coca-Cola also uses Adobe Creative Cloud for all its design needs. Global and local design teams use Adobe Creative Cloud apps to create all of the designs for every Coca-Cola brand. Designers handle every aspect of branding, from logos, websites, and billboards, to bottles, labels, and packaging.

In essence, Coca-Cola leverages Adobe’s marketing and creative tools to deliver personalized experiences to its customers, enhance its global marketing strategies, and handle all aspects of its branding.

Hyatt Hotels: Hyatt Hotels Corporation, a global hospitality company, uses Adobe Marketing Cloud to manage and deliver high-quality content across digital properties, channels, and devices. They store approximately 70,000 approved images from properties worldwide in a centralized location. This allows content creators around the world to use only current, approved content on websites, mobile apps, and third-party travel sites.

By combining Adobe Experience Manager with Adobe Creative Cloud, Hyatt has streamlined the image approval and uploading processes. This enables more authors to efficiently create content for faster website updates and more accurate information.

Hyatt has also leveraged detailed metatags to enable content creators to quickly and easily find the assets they need. They have tested and quantified the impacts of website changes, which have led to increased traffic and revenue.

Currently, Hyatt is working on a beta version of its mobile app to expand cross-channel experiences. By using Adobe Marketing Cloud, Hyatt has been able to support customers throughout their journeys—from dreaming to planning and experiencing—delivering excellent experiences at every step.

Lenovo: Lenovo is leveraging Adobe’s full suite of Experience Cloud products to revolutionize its customer journey and optimize its digital marketing strategy. They use Adobe Advertising Cloud and Audience Manager to discover data about their customers and deliver the perfect marketing message. Tools like Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer help Lenovo mine through terabytes of data in real-time and put actionable steps in place to amplify ROI.

Lenovo also set up several tactical proof-of-concepts to demonstrate the power of website testing and optimization. For instance, by moving the PC Finder tool from a pull-down menu to the right-hand margin of the page, they saw a 495% increase in click-throughs. They leveraged Adobe Experience Manager to save $11 million in workflow efficiencies.

Furthermore, Lenovo established a Global Business Intelligence Team to harness and dissect data, turning it into a powerful tool for innovative business. Through these strategies, Lenovo aims to double digital sales in three years. The mission revolves around one important question, “How do we get the customer to be in the center of the journey?”.

T-Mobile: T-Mobile uses Adobe Marketing Cloud, a suite of marketing tools that includes Adobe Analytics, Adobe Target, and Adobe Experience Manager, to support its business strategy as an “un-carrier”. Adobe Analytics helps T-Mobile understand its audience and how they interact with digital properties across segments. Adobe Target is used for testing and targeting capabilities with customer data to increase relevancy and help in personalizing an individual customer experience more quickly and precisely. Adobe Experience Manager (AEM) is used by T-Mobile to deliver personalized digital experiences. It provides a centralized repository for corporate assets that can be used on the T-Mobile and My T-Mobile portals. The new websites delivered with AEM have reduced page load times by about 80 percent, leading to increased page views and adoption. By leveraging Adobe Marketing Cloud, T-Mobile has managed to boost click-through rates for phones by up to 16% and average order values by up to 56%. They also achieved a 34% lift in conversion in the first month alone. This approach has helped T-Mobile jump from last to first place among full-service mobile carriers in JD Power & Associates’ Wireless Customer Care Performance rankings.

Ford: Ford Motor Company has been leveraging Adobe Marketing Cloud to deliver a personalized and human connection, akin to the dealership experience. During the COVID-19 pandemic, Ford expedited its digital transformation to create a truly digital-first approach to vehicle launches, sales, and after-care, with customers’ needs at the center. This approach was tested with the launch of its first all-electric SUV – the Mustang Mach-E – which was completely online. Everything from registering interest to purchasing and vehicle customization was carried out online. With test drives on hiatus, customers were invited to virtual showrooms and provided with in-depth content about the vehicle’s functions and features.

Ford also started offering a true ‘online marketplace’, where customers could buy any kind of goods, products, or services from its e-commerce site, including service plans and car accessories as well as the vehicles themselves. Ford’s ambition is to treat customers like family, and by moving to a digital-first model it was able to do just that. For the business, this means being able to predict the needs of its customers and their vehicles, according to where the customer is in the purchasing or ownership cycle, and personalizing outreach accordingly.

In essence, Ford uses Adobe Marketing Cloud to enhance its digital presence, improve customer engagement, and streamline its sales process. This allows Ford to provide a more personalized and efficient service to its customers.

Travelocity: Travelocity uses Adobe Marketing Cloud, specifically Adobe Analytics and Adobe Campaign, to manage its content delivery system. They had to manage 50 campaigns each week and send 3.5 billion emails annually. To handle this volume, variety, and velocity of content, they migrated to Adobe Analytics and Adobe Campaign.

With Adobe Campaign, Travelocity’s marketing teams can create custom emails and “My Deals” alerts without any coding experience or additional IT support. For instance, instead of creating a custom cruise deals landing page, the Travelocity email marketing team built a custom dynamic landing page in Campaign. Each week, Campaign automatically refreshes deal content and deploys a targeted email that drives to the page. This automation has been a boon to their cruise sales.

This approach has saved the team countless hours while generating significant benefits to their bottom line, by delivering the right content — and a significant volume of content — to the right audience, quickly. In summary, Adobe Marketing Cloud has enabled Travelocity to deliver personalized content to its customers more efficiently and effectively.

The Home Depot: The Home Depot has been leveraging Adobe’s suite of products to enhance its customer experience and omnichannel strategy. They use Adobe’s tools to deliver personalized campaigns, which used to take seven to ten days, but now can be accomplished within 24 hours. The business intelligence team at The Home Depot uses Adobe Analytics and Adobe Audience Manager to unify various groups of data into a singular customer profile.

In addition, The Home Depot has developed a mobile app that improves customer engagement with the store. Customers can input their lists into the app, and once they are in the store, the app guides them to the right aisle and bin number to find their items.

The Home Depot uses a variety of Adobe products, including Photoshop, InDesign, XD, Spark, Adobe Analytics, Adobe Audience Manager, Adobe Customer Journey Analytics, Adobe Real-Time Customer Data Platform, Adobe Sensei, Adobe Target, Adobe Workfront, Adobe Creative Cloud for enterprise, and Adobe Stock.

This approach has positioned The Home Depot as one of the largest e-commerce sites in the world, offering millions of products and achieving significant annual revenue.

Starwood Hotels & Resorts: Starwood Hotels & Resorts utilizes Adobe Marketing Cloud in a variety of ways to bolster its digital marketing initiatives. They use Adobe Analytics to better align with their business needs and to take advantage of the wide range of options that Adobe Analytics offers. This enables them to analyze complex international traffic across their 12 branded, multilingual websites.

In addition, Starwood employs Adobe Creative Suite 5 Web Premium to create a rich, highly tailored experience for each hotel with interactive content that engages customers across a range of media, from online to mobile. This software aids Starwood in creating and delivering high-impact content to attract travelers worldwide.

Adobe Marketing Cloud Activation, powered by dynamic tag management, is another core service that Starwood added to better align its Adobe Analytics implementation with its business needs.

Furthermore, Starwood uses Adobe Marketing Cloud to create a unique online experience and brand message for each of its ten brands. This strategy helps in increasing online bookings, revenues, and customer satisfaction.

By leveraging these tools, Starwood Hotels & Resorts has been successful in driving online reservations and revenues, enhancing the company’s image as a choice provider of accommodations worldwide, and delivering unique, immersive online experiences for each of the company’s ten brands.

Verizon: Verizon uses Adobe Marketing Cloud in a variety of ways to enhance its customer experiences and drive engagement. They use Adobe Analytics and Adobe Target to test and analyze web traffic. To further enhance experiences, Verizon increased its use of Adobe Marketing Cloud solutions by adopting Adobe Experience Manager. This tool allows Verizon to optimize, manage, and deliver assets across desktop and mobile devices to drive customer engagement.

Verizon also deploys video and dynamic media across its sites to help customers reach their goals quickly and easily. This could be finding the right phone or changing their account information. They saw a 16% increase in conversion on product pages featuring video. Using video in the help center has empowered customers and reduced call center traffic.

By dynamically resizing assets, a single master asset can be reused across web pages and devices without extra costs. The file size was reduced by more than 60% on average, decreasing load times on websites. These tools and strategies help Verizon to meet rising consumer expectations and drive innovation in real-time consumer experiences.